Lead versus Referral
Updated: Sep 7
Many people in general think of a Lead and a Referral as the same difference. There is a big difference between a Lead and a Referral.
Difference between a Lead and Referral
A lead is what you gained by some means to create a business relationship with someone you did not know before. A Referral is when someone of whom you had some ties tells another to call you to use your services. With a lead, you have to sell yourself, but with a referral, someone already sold your capabilities.
The referral usually starts from someone you provided your services, and the person was pleased. However, you may get a reference from someone you don’t know based on the fact that the sharer endorses your reputation.
A generic referral is from a lead company that sells leads either by charging per lead, percentage of your commission, subscription to a territory. When a customer gets a generic referral, the consumer usually will still have reservations about their reference because they feel that the company is getting paid to say beautiful things about you, so it becomes tough to sell yourself under those conditions. Also, those companies always send two or three other freelancers or business owners the same lead.
SPHERE CARD, LLC does things differently than those companies because we put the power at your fingertips to create your leads each day. As stated with a Lead, you sell yourself, so by sharing your SPHERE CARD, it becomes your presentation that will sell itself to a lead or potential lead. You can also go sharing your SPHERE CARD on social media anytime with ease, and you can share it with friends and family, which is a slam dunk. Going about your day, anyone you come into contact with, you can share your SPHERE CARD with them. At the very time, you share it with others, you automatically got a potential lead.
SPHERE CARD, LLC, does not charge a percentage of your commission because we are a technology-based company. Our process is automated so that we can reduce the cost to our subscribers. Periodically we make updates continually improving the system to make you work efficiently and to support your marketing means. Our model is to do marketing for freelancers, entrepreneurs and business owners effectively and affordable. It is our goal to help freelancers, an entrepreneur that is committed to exemplary customer service with the most cost-effective marketing so that they have a higher chance of surviving through the many market cycles.