Updated: Jul 27
Many people dream of starting a business and becoming an instant success but they find that it takes work. It takes considerable amount of time to build a reputable and profitable business. For people to patronize your business, it has to provide quality services consistently. The way how people get introduce to your quality service is by people telling people, and this is why the key to success is positioning your business to inspire people to spread the word of your services. The “old formula” that “word of mouth is the best marketing tool” is still relevant today.
Advertising, in most cases, creates brand awareness and subliminal reinforcement. Spending big on big media advertisement and on social media do not guarantee an immediate return on investment. The majority of people, when an advertisement is on TV, will choose to do other things, so their full attention is not on the commercial. Also, using email marketing is not a solution because most people tend to put up a mental block to advertisement sent by email; This is why the “old formula” is still the best marketing tool to date. People don’t tolerate unsolicited information from a stranger, but they will from a friend. People look to their friends for their opinions on who they should use for services they need.
Successful business people prioritize excellent customer service. They make it a rule to quickly address detractors because they know that bad news travel quicker than good news. They usually find ways to nurture their customer’s loyalty. However, some business people started right but did actions along the way that defeated their purpose to expand. For instance, they never devise a means to get their customer’s cellphone numbers. They never shared their business contact information with their customers. They change their location and change their phone number on their business card. Changing a phone number may seem like a simple action, but it can wipe out a significant amount of your customer base that makes you feel like you are always starting over. In a market that is full of competition, customers are not going to go through in-depth research to relocate you; without a network, that is update-able businesses fail.
In construction, you put mortar between building blocks to keep them stable. Well, it is the same difference you have to put something in place that keeps your customers informed and accessible. You have to consider each customer as a building block and the My SphereCard business card is that mortar that holds your customer build intact. The whole purpose of the My SphereCard is to provide the ways and the means for businesses to nurture their invaluable customers on a personal level. It builds customer relationships because it helps organize your communication, which adds to your efficiency. For instance, no matter how many times you change your phone number or location, everyone that you gave the My SphereCard will get the update automatically. Your customer will be able to go to “Find My SphereCard” to find your business card. The My SphereCard is accessible by web or by the mobile app, so whether a person has their cellphone or not, there is a way to access your business card.
The My SphereCard makes it easy for your customers, friends, and family to share your business card so that growing your business becomes automated. The My SphereCard is not social media, but when someone uses your SphereCard, you have a real follower that will endorse your business or service.