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The Ultimate Showdown: Lead Generation vs. Referral Marketing

Updated: Nov 21, 2023

It is a common misconception that a Lead and a Referral are interchangeable terms. However, it is important to note that there exists a fundamental difference between the two. A Lead refers to a potential customer or client interested in a product or service. In contrast, a Referral is a recommendation made by a satisfied customer to potential new customers. Understanding this difference is crucial for businesses to identify and pursue potential customers effectively and leverage happy customers' power to build their clientele.


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Difference between a Lead and a Referral


Developing a business relationship with someone unfamiliar to you can be a challenging feat. Nonetheless, securing referrals can significantly ease the process by leveraging the power of recommendation. A referral is a recommendation made by someone you have ties with to another individual to avail themselves of your services. Unlike a lead, which requires you to sell yourself to potential clients, a referral is a vote of confidence in your capabilities.


Typically, referrals originate from satisfied clients who have previously utilized your services. However, it is also feasible to receive referrals from individuals who do not know you are also feasible receiving as long as they endorse your reputation. A generic referral is often provided by lead generation companies that sell leads by charging a per-lead fee, a commission percentage, or a subscription to a specific territory. Although such referrals may provide a starting point, they are often met with skepticism by potential clients who see them as contrived and insincere.


At SPHERE CARD LLC, we have revolutionized the referral process by using your power to generate leads daily. Unlike a leader, which requires you to sell yourself to potential clients, the SPHERE CARD speaks for itself. You can easily share your SPHERE CARD on social media with friends and family during your day-to-day interactions. By sharing your SPHERE CARD, you can convert anyone you come across into a potential lead.


Unlike traditional lead generation companies, SPHERE CARD LLC does not charge a commission percentage on your earnings. As a technology-based company, we have automated the lead generation process, enabling us to reduce the cost to our subscribers. Additionally, we continuously update our system, improving its efficiency and effectiveness in supporting your marketing efforts. Our mission is to provide freelancers, entrepreneurs, and business owners with cost-effective marketing solutions that enable them to thrive in the market. We are committed to helping our clients deliver exceptional customer service and easily navigate through market cycles.

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